Member direct investments: Providing members with new levels of control within their superannuation

Member direct investments: Providing members with new levels of control within their superannuation

 A changing market and changing expectations

Today’s savvy members are engaging with their superannuation on a new level. Members are no longer satisfied with a yearly statement and contact through a call centre; they want a real, tangible connection with their investments and the ability to make decisions about their own financial future.

There is now a growing demand amongst members for control and choice – being able to select the assets to invest within their super funds. The growing trend towards Self Managed Super Funds is evidence of this preference.

A greater degree of control over the assets held in superannuation is appealing for many investors, and evidence shows this appeal is growing across demographics, not just the traditional segment of older, wealthier investors.

So, in this changing marketplace, what is your organisation doing to stay competitive and best serve the interests of members?

Bravura Solutions’ member direct integration allows superannuation funds to meet the growing need for broader asset coverage in the superannuation environment. It enables members to directly buy and sell their own choice of assets within their super funds, and connect with any third party broker to execute trades and to provide the tax and account administration of those assets.